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image of consulting setup
image of consulting setup
image of consulting setup

Highlighted project

Branding

Story of transformation

LifeCare

LifeCare began in 1994, founded by Janet Brothers to provide impactful first-aid training in the New Zealand market.

Over the years, it has expanded to include health monitoring, mental health training and wellness services, employing over 100 staff, including health consultants, occupational therapists, registered nurses, nutritionists, and health care educators.

In 2023, LifeCare brought on Genesis Capital as a partner to support its next phase of growth. This partnership marked a new chapter for LifeCare, which remains dedicated to empowering people to live well and save lives. With long-term clients still onboard and a focus on innovative growth, LifeCare continues to be a trusted leader in first aid training, health and wellbeing across New Zealand.

A brand refresh was essential to align with the company's evolving identity. We assisted them in redesigning their logotype and implementing it across their entire ecosystem.

[background image] colorful classroom setting (for a preschools & daycare)
image of collaborative meeting (for a consulting firm)
[interface]
[digital project] image of interface explaining ai curriculum (for an ai education tech company)
[background image] shelves filled with frames and sunglasses for an optician store and optometry clinic
image of a school event

Highlighted project

Branding

Story of transformation

LifeCare

LifeCare began in 1994, founded by Janet Brothers to provide impactful first-aid training in the New Zealand market.

Over the years, it has expanded to include health monitoring, mental health training and wellness services, employing over 100 staff, including health consultants, occupational therapists, registered nurses, nutritionists, and health care educators.

In 2023, LifeCare brought on Genesis Capital as a partner to support its next phase of growth. This partnership marked a new chapter for LifeCare, which remains dedicated to empowering people to live well and save lives. With long-term clients still onboard and a focus on innovative growth, LifeCare continues to be a trusted leader in first aid training, health and wellbeing across New Zealand.

A brand refresh was essential to align with the company's evolving identity. We assisted them in redesigning their logotype and implementing it across their entire ecosystem.

[background image] colorful classroom setting (for a preschools & daycare)
image of collaborative meeting (for a consulting firm)
[interface]
[digital project] image of interface explaining ai curriculum (for an ai education tech company)
[background image] shelves filled with frames and sunglasses for an optician store and optometry clinic
image of a school event

Explore Our Latest Projects

Take a look at some of the work we’ve recently created, showcasing design that’s clear, purposeful, and built to make an impact.